COVID-19 PSA Videos
When the independent school Flintridge Prep was planning its return to campus in March 2021, I pitched creating short, informative, and fun videos for social media that could communicate important COVID-19 protocols to our students and families. The videos needed to be quick, simple, and low-budget.
Inspired by the after-school special PSA videos from the 80s and 90s, I created a storyboard for four videos, built a run list of shots, actors, and props, and wrote suggested scripts in just two days. Once approved, I had only a week to record, edit, review, and publish the videos.
I partnered with the school's COVID-19 Task Force to ensure accuracy of protocols. researched best practices and guidelines from the CDC and LA County Department of Public Health, and collaborated with teachers and staff to capitalize on their humor and popularity with students.
The videos were shared on social media and the school's internal website.
The fourth video was shared internally as it included detailed information about campus protocols.